Some people can't help themselves. And some people actually believe what they're saying.
Like when your Marketing Director tells you that all you have to do is re-build your Web site, create and publish content, buy some Google AdWords, connect with Decision Makers, and send out several million emails - and the leads will just come flooding in.
Or when your salesperson tells you that all you have to do is get them in the door and they'll be able to close anyone.
The Rest of the Story...
But when it doesn't happen, where does that leave you?