Good Reasons for Not Advertising?
So the question for today comes from a user who sells digital advertising, who asks:
What’s the best excuse you’ve heard for NOT advertising?
And I have to admit to being a bit confused by the answers he got.
One person said, for example: Everyone in this town already knows who I am.
Another one said: My customers aren't on the internet.
And another one said that the best reason they've heard is that the company they were talking to says that they already have too much business. And if they start advertising, they won't be able to keep up with demand.
I guess what’s confusing is that, to me, these aren’t GOOD reasons not to advertise. They’re BAD ones.
I mean, if you can’t keep up with demand, hire more people.
If you’re customers aren’t on the internet, find out where they are and advertise to them there.
And if everyone already knows who you are, does that mean you’re now just printing money?
I don’t know, it seems to me that the only good reason not to advertise is if it doesn’t work.
And if it doesn’t work, you probably ought to figure out how to make it work.
But what do I know?
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