Cold Calling for Professionals
Welcome to Cold Calling 101
In this series we’re going to show you how to generate Qualified Sales Leads using the example of developing and implementing a cold calling program in order to sell a Cold Calling service. As you can surmise, we use cold calling as the example go-to-market tactic because it’s one of the most challenging to execute effectively.
For example, it requires you to understand your prospects’ needs, and know how to get their attention. It requires you to stimulate their interest. It requires you to get them to want to talk with you, meet with you, and potentially buy from you. It requires you to get them to take some action, like provide information or get another decision maker involved, in order to move the Sell Cycle forward. And it requires you to do all this in barely a few seconds, where they can easily hang up on you if you’re not really, really good.
So let’s mount up.
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