Cold Calling 101: Your Goals and Objectives
If you’re like most people who are responsible for finding new business or making appointments, you know that cold calling can be one of the most powerful weapons in your marketing arsenal, provided that you can do it well.
Having a painless and effective approach for cold calling means that you can generate more and better qualified sales leads, and find more new business for your company, faster, more consistently and for a far lower cost and risk compared to advertising, direct mail, SEO, networking, trade shows, social media marketing, PR or any of the hundreds of other marketing solutions.