Cold Calling for Professionals
Cold Calling 101: Your Challenges
The problem is, though, that it isn’t easy to do, particularly with some products, and in some markets.
You may be challenged by bad lists, getting past gatekeepers, rejection or inaccurate information on who the decision makers are. You may have trouble stimulating interest because people don’t seem to respond to your message. You may be getting dumped into voice mail. Or you may just be getting blocked by objections like no need, no interest, the presence of an incumbent vendor, or everyone’s favorite objection: not now.
Read "Lead Generation: The Missing Link Between Marketing and Sales"
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