Cold Calling for Professionals
Cold Calling 101: 4.5 What Have You Tried?
These problems are exacerbated by the fact that most sales directors, call center managers, marketing professionals and business owners simply don’t know what works to generate a good lead on the phone. So they fall back on the numbers game, a classic case of doing the same thing over and over again, and hoping for a different result.
Or they use the threat of firing to motivate high performance, a truly Darwinian solution for those who believe that creative destruction is capitalism’s greatest virtue, when the real problem is that they basically don’t know what they’re doing.
Read "Lead Generation: The Missing Link Between Marketing and Sales"
and Learn Everything You Need to Succeed!
